For new and old investors, taking full advantage of the stock market and investing with confidence are common goals.

Many investors also have a go-to methodology that helps guide their buy and sell decisions. One way to find winning stocks based on your preferred way of investing is to use the Zacks Style Scores, which are indicators that rate stocks based on three widely-followed investing types: value, growth, and momentum.

For momentum investors, upward or downward trends in a stock's price or earnings outlook take precedent, so they'll want to zero in on the Momentum Style Score. This Score can pinpoint good times to build a position in a stock, using factors like one-week price change and the monthly percentage change in earnings estimates.

Synchrony Financial, one of the nation's premier consumer financial services companies, offers a wide range of credit products through a diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and health and wellness providers. Synchrony Financial focuses on generating financial flexibility for its customers by offering private label credit cards, Dual Card, and general purpose co-branded credit cards, promotional financing and installment lending, and loyalty programs.

SYF boasts a Momentum Style Score of A and VGM Score of A, and holds a Zacks Rank #3 (Hold) rating. Shares of Synchrony has seen some interesting price action recently; the stock is up 4.3% over the past one week and up 13.1% over the past four weeks. And in the last one-year period, SYF has gained 51.9%. As for the stock's trading volume, 3,049,138 shares on average were traded over the last 20 days.

A company's earnings performance is important for momentum investors as well. For fiscal 2025, 10 analysts revised their earnings estimate higher in the last 60 days for SYF, while the Zacks Consensus Estimate has increased $0.66 to $8.35 per share. SYF also boasts an average earnings surprise of 17.9%.

With strong earnings growth, a good Zacks Rank, and top-tier Momentum and VGM Style Scores, investors should think about adding SYF to their portfolios.

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Synchrony Financial (SYF) : Free Stock Analysis Report

This article originally published on Zacks Investment Research (zacks.com).

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