German brewer Eichbaum is looking for investment "to secure the future" of the business.

Eichbaum has commissioned management consultancy Roland Berger to gauge external interest in the business.

The company filed for “self-administration” in October, with managing directors Andreas Hiby-Durst and Markus Lopsien resigning from their positions.

A “restructuring management team” remained, including Eichbaum sales director Uwe Aichele and Frank Reifel from management consulting firm FALK.

"Our goal is to secure the future of our traditional brewery in Mannheim, strengthen its competitiveness, and preserve as many jobs as possible," the now Eichbaum managing directors Aichele and Reifel said in a joint statement announcing the appointment of Roland Berger.

Eichbaum said it has launched a "restructuring programme" to move from being a brewer to a “more diversified beverage manufacturer” to capitalise on growing demand for non-alcoholic products.

Privately owned Eichbaum employs around 300 people. It exports to more than 65 countries.

Eichbaum said it filed for “self-administration” proceedings after it experienced a “liquidity shortage” amid declining export sales and a fall in the demand for German beer.

In October, the group sold its non-alcoholic malt-drinks brand Karamalz to Veltins for an undisclosed sum.

"German brewer Eichbaum seeks investment" was originally created and published by Just Drinks, a GlobalData owned brand.

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