Taking full advantage of the stock market and investing with confidence are common goals for new and old investors alike.

Many investors also have a go-to methodology that helps guide their buy and sell decisions. One way to find winning stocks based on your preferred way of investing is to use the Zacks Style Scores, which are indicators that rate stocks based on three widely-followed investing types: value, growth, and momentum.

Finding good stocks at good prices, and discovering which companies are trading under their true value, are what value investors like to focus on. So, the Value Style Score takes into account ratios like P/E, PEG, Price/Sales, and Price/Cash Flow to highlight the most attractive and discounted stocks.

Headquartered in Columbus, OH, Bread Financial (formerly Alliance Data), an S&P MidCap 400 company, is a tech-forward financial services company, offering simple, personalized payment, lending and saving solutions. The company creates opportunities for customers and partners through digitally-enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences.

BFH boasts a Value Style Score of A and VGM Score of A, and holds a Zacks Rank #3 (Hold) rating. Shares of Bread Financial Holdings are trading at a forward earnings multiple of 8.2X , as well as a PEG Ratio of 1.1, a Price/Cash Flow ratio of 5.4X, and a Price/Sales ratio of 0.6X.

Many value investors pay close attention to a company's earnings as well. For BFH, three analysts revised their earnings estimate upwards in the last 60 days, and the Zacks Consensus Estimate has increased $0.67 to $7.86 per share for 2025. BFH boasts an average earnings surprise of 32%.

Investors should take the time to consider BFH for their portfolios due to its solid Zacks Ranks, notable earnings and valuation metrics, and impressive Value and VGM Style Scores.

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

Bread Financial Holdings, Inc. (BFH) : Free Stock Analysis Report

This article originally published on Zacks Investment Research (zacks.com).

Zacks Investment Research