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Getting clobbered by tariff disruptions has a way of creating opponents of shifting US trade policy.

But for companies that can weather price increases for long-term structural benefits, the tariffs can in fact act like a competitive reset. Whirlpool's (WHR) disappointing results but full-throated support of new levies illustrate a key story this earnings season: Some executives are championing the tariffs.

A look at Whirlpool's stock chart after the company reported on Tuesday doesn't scream All-American victory. Quite the opposite. As Asian rivals stockpiled refrigerators and ranges, washers and dryers, in a bid to front-run looming tariffs and boost sales, Whirlpool lost out. And the stock plummeted after the appliance maker cuts its full-year earnings forecast and dividend, pointing to competition and flagging consumer sentiment.

Whirlpool was caught up in the tariff turmoil during the first Trump administration too. The company was forced to raise prices as the US raised levies on the raw materials needed to build its marquee products. This time around, Whirlpool has raised prices again, but executives said they are also aiming to lower costs and work with suppliers to offset higher tariffs. (Prices for major appliances rose 2.4% in June compared to a year ago, according to the latest Consumer Price Index (CPI) released earlier this month.)

Other parts of corporate America are absorbing the initial tariff costs, resisting price hikes and minimizing the pass-through to consumers.

Read more: 5 ways to tariff-proof your finances

But in the long run, Whirlpool sees itself emerging as a winner in the latest trade battle. Wielding a significant US manufacturing footprint, the Michigan-based company said the new tariffs will boost its prospects as foreign competitors will eventually have to raise prices.

“We continue to expect the administration's tariff policies will help level the playing field for US-based producers and, in effect, make Whirlpool a net winner," said CFO Jim Peters during the earnings call Tuesday.

Whirlpool also anticipates consumer sentiment shifting back in its favor. A stronger housing market with more home sales should drive higher demand in the medium and long term, the company said. Expected lower interest rates and a recovery in housing starts would also benefit the company, as new homeowners and builders fill kitchens, basements, and laundry rooms with Whirlpool products.

Meanwhile, executives are looking past the tariff setbacks, just like the rest of the market.

"We are in a position to win over time and are confident these effects are temporary in nature," said CEO Marc Bitzer during the call. That's a statement that could stand in for US trade policy in general. And while a good chunk of investors don't seem to agree when it comes to Whirlpool, the broader market is more or less in alignment.

Hamza Shaban is a reporter for Yahoo Finance covering markets and the economy. Follow Hamza on X @hshaban.

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