Taking full advantage of the stock market and investing with confidence are common goals for new and old investors alike.

While you may have an investing style you rely on, finding great stocks is made easier with the Zacks Style Scores. These are complementary indicators that rate stocks based on value, growth, and/or momentum characteristics.

For momentum investors, upward or downward trends in a stock's price or earnings outlook take precedent, so they'll want to zero in on the Momentum Style Score. This Score can pinpoint good times to build a position in a stock, using factors like one-week price change and the monthly percentage change in earnings estimates.

Headquartered in Columbus, OH, Bread Financial (formerly Alliance Data), an S&P MidCap 400 company, is a tech-forward financial services company, offering simple, personalized payment, lending and saving solutions. The company creates opportunities for customers and partners through digitally-enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences.

BFH sits at a Zacks Rank #3 (Hold), holds a Momentum Style Score of B, and has a VGM Score of A. The stock is down 0.1% and up 7.2% over the past one-week and four-week period, respectively, and Bread Financial Holdings has gained 15.4% in the last one-year period as well. Additionally, an average of 663,003 shares were traded over the last 20 trading sessions.

Momentum investors also pay close attention to a company's earnings. For BFH, three analysts revised their earnings estimate upwards in the last 60 days, and the Zacks Consensus Estimate has increased $0.67 to $7.86 per share for 2025. BFH boasts an average earnings surprise of 32%.

With strong earnings growth, a good Zacks Rank, and top-tier Momentum and VGM Style Scores, investors should think about adding BFH to their portfolios.

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Bread Financial Holdings, Inc. (BFH) : Free Stock Analysis Report

This article originally published on Zacks Investment Research (zacks.com).

Zacks Investment Research