Asics America has moved into a new home in Boston.

According to the Japanese athletic brand, its North American head office has relocated to 179 Lincoln Street in Boston, Mass. Asics, which completed its move earlier this month, now occupies 43,721-square-feet of the new office building and represents an expansion of the brand’s presence in the East Coast sneaker capital and sports hub.

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Located in Boston’s Leather District, the new 221,474-square-foot office building was a former shoe factory in its previous life and now features soaring ceiling heights and expansive window lines.

Spanning an entire city block along the Rose Fitzgerald Kennedy Greenway, this five-story, LEED Silver-certified property also offers accessibility with proximity to South Station and Interstates 90 and 93, the company noted.

To celebrate the opening, the company held a team gathering in the new space, with a surprise guest appearance from former president of Asics Motoi Oyama. At the event, Oyama presented a gift for the new office: a framed poster from 1985, the year he was assigned to Asics America.

Barbara Turner, chief administrative officer of Asics America, said in a statement that the company is “so pleased” with its new home in Boston.

“The heritage and design of the building, coupled with modern amenities and LEED certification makes this the ideal space and location for our business and Boston-based team members,” Turner said.

This new office follows the 2018 opening of the Asics Creation Studio, located at 125 Summer Street in Boston, which was home to nearly 100 employees at the time of opening, including members of the product design, marketing and commerce teams. The space, designed by IA Interior Architects, featured 18,818-square-feet of workspace, as well as two showrooms for meetings and a cafe space outfitted with a whisky bar.

In May, Asics Corp. reported net sales in the first quarter of 2025 were 208.3 billion yen, a 19.7 percent increase from 174.1 billion yen in first-quarter 2024. The company noted that this is the first time its net sales have surpassed the 200-billion-yen threshold on a quarterly basis.

Zooming in on North American sales, the company said it saw “significant growth” in the sportstyle category in the first quarter as well as improved profitability at company-owned retail stores. Overall net sales in the region increased 18.3 percent to 39.1 billion yen in the first quarter, up from 33.1 billion yen the same time last year.

Asics Corp. is set to release its second quarter 2025 earnings statement in August.

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