Why Celsius CEO thinks he has a winner despite GLP-1s and rising inflation
Celsius Holdings (CELH) CEO John Fieldly is betting his energy drink brand will be one of the lone food players to win in the era of GLP-1s and war-driven inflation.
"So as GLP-1s become more prevalent, you need more protein, you also need more energy," Fieldly said on Yahoo Finance's Opening Bid (video above). "And when you're looking for an energy drink, you want more out of your energy drink. The Celsius portfolio and the Alani portfolio really are multivitamins in a can."
Celsius is the owner of its namesake energy drink brand and, through recent acquisitions, the owner of Alani and Rockstar.
Judging by Celsius's stock price and financials, more and more people are enjoying energy drinks beyond a typical morning boost.
The company just reported a defining year with record-breaking sales as it integrated acquisitions like Alani and Rockstar and saw more growth in the Celsius brand as it gained shelf space at convenience stores.
The company reported full-year revenue of $2.5 billion, representing a sizzling 86% increase year over year.
By the end of the year, Celsius officially solidified its position as the No. 2 energy drink player in the US behind Red Bull.
Fieldly said the brand is gaining space in convenience store refrigerators from teas, coffees, beer, and waters.
The stock price is up 35% in the past year, outperforming the S&P 500's 16% gain. Shares of Coca-Cola (KO) and PepsiCo (PEP) are up 9% and 3% the last 12 months, respectively.
"We view Celsius as well positioned for strong growth as the company benefits from continued consumption momentum in the energy drinks category, strong distribution runway and shelf space gains from its expanded partnership with PepsiCo, and innovation track record," JPMorgan analyst Andrea Teixeira wrote in a note.
The wildcard this year for Celsius and others in the space is a US consumer now facing rising gas prices, perhaps leading to fewer discretionary purchases, such as energy drinks.
Fieldly said, "Historically, specifically in the energy category, it's really an affordable luxury item."
Brian Sozzi is Yahoo Finance's Executive Editor and a member of Yahoo Finance's editorial leadership team. Follow Sozzi on X @BrianSozzi, Instagram, and LinkedIn. Tips on stories? Email brian.sozzi@yahoofinance.com.
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