Shares of plant-based protein company Beyond Meat (NASDAQ:BYND) jumped 3.9% in the afternoon session after the release of a favorable Consumer Price Index (CPI) report, which showed inflation cooling more than anticipated.

The July report from the Bureau of Labor Statistics indicated a year-over-year inflation rate of 2.7%, just below the 2.8% economists had forecast. This suggests that price pressures on consumers may be easing. Particularly beneficial for the sector was the news that the food index remained flat, with grocery prices even declining by 0.1% month-over-month. This development is seen as a positive for the profitability of food, beverage, and personal care companies, as lower input costs and increased consumer purchasing power could boost sales. A Federal Reserve official's comments on the same day, noting that consumer spending fundamentals remain solid, further bolstered investor confidence in the sector's resilience.

After the initial pop the shares cooled down to $2.78, up 2.7% from previous close.

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Beyond Meat’s shares are extremely volatile and have had 51 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 15 days ago when the stock dropped 3.9% as the recent "meme stock" rally that had propelled its shares higher appeared to lose momentum. The stock had previously surged more than 20% in the prior week as part of a broader "meme stock" rally, where retail investors targeted highly shorted companies. However, that momentum appeared to reverse, bringing the company's fundamental challenges back into focus. Beyond Meat had been struggling with significant revenue declines, negative gross profit margins, and a heavy debt burden. Analysts had maintained a bearish outlook, with a consensus "Moderate Sell" rating on the stock. Adding to investor concerns, the company had previously withdrawn its financial forecasts for 2025, citing an "elevated level of uncertainty" about its business.

Beyond Meat is down 27.8% since the beginning of the year, and at $2.78 per share, it is trading 62.4% below its 52-week high of $7.40 from September 2024. Investors who bought $1,000 worth of Beyond Meat’s shares 5 years ago would now be looking at an investment worth $22.44.

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